Peter Russo is an outdoor industry consultant, entrepreneur, and founder of Alpine Ridge Strategy Group, based in Colorado. He works with emerging outdoor brands and adventure tourism companies, helping them build sustainable, scalable businesses through strategic planning and operational alignment. Originally from the Midwest, Peter relocated to Colorado more than a decade ago, drawn by both professional opportunities and a passion for the outdoors. He now lives near Boulder, where he continues to build his consulting practice while maintaining an active, community-oriented lifestyle. Before founding Alpine Ridge Strategy Group, Peter spent eight years in operations leadership roles within the outdoor apparel and equipment industry. His experience in business development and supply chain management gives him a practical, systems-oriented approach to growth. He focuses on helping companies scale efficiently while preserving brand integrity, environmental responsibility, and community impact. Peter holds a Bachelor of Science in Business Administration and has completed professional certification in sustainable business practices. His consulting work emphasizes long-term thinking, clear communication, and strategies that balance profitability with environmental stewardship. Outside of his professional work, Peter is deeply engaged in Colorado’s outdoor culture. He is an avid trail runner, backcountry skier, climber, and fly fisherman. He also volunteers as a youth ski coach, mentoring young athletes and promoting safe, responsible outdoor recreation. He serves on the advisory board of a local conservation nonprofit and regularly participates in trail maintenance and environmental stewardship efforts. His commitment to conservation reflects a broader belief in giving back to the landscapes and communities that support his work and lifestyle. Known for his grounded approach and forward-thinking mindset, Peter continues to expand his consulting work while staying closely connected to the outdoor environments that inspire both his personal life and professional mission.